Have a look through our FAQs. If there are any questions you can't seem to find an answer to, get in contact and we'll gladly discuss your requirements!

Who are we?

White & Sterling Residential Care is dedicated to creating and maintaining an unrivalled residential care home community and lifestyle. We offer a sector leading well-being programme whereby our onsite health team is on hand to provide you with what you need, when you need it.


Do you have different packages?

We offer one package of care to suit your individual required needs for both the private sector and the Social care sector. The package includes the cost of your private one bedroom suite and 24hr person centred on site Health care assistance. For a full comprehensive list of what is included within our care package, take a look at our inclusive package section.


What is the all-inclusive fixed price residential care rental package?

When renting you own individual residential care suite at Sterling House, you will enjoy an all-inclusive package that includes:

  1. Your own fully furnished private suite
  2. Council Tax
  3. Insurance
  4. Full comprehensive care planning for all of your health needs
  5. 24hr residential care staffing
  6. Apartment access to 24 hr staff assistance with our nurse call system
  7. Fully trained Health care assistants to help you with all of your individual personal health needs and daily living activities
  8. Onsite visits by Chiropodists, Hearing clinics, opticians, massage therapists and Dentists arranged through our clinical team and dentists arranged through our clinical team
  9. Nutritious and healthy meals of choice served to you either in the Dining room or your own apartment for breakfast, Lunch and evening meal. Access to free Tea and coffee or soft drink of your choice and snacks as per
    the menu 24 hours per day
  10. Tailored individualised person-centred care plans detailing all health requirements reviewed each month with the senior health team
  11. 24 hour Health assistance from the community nursing team
  12. Electricity, heating, lighting and power to your apartment and communal areas
  13. Internet access and Digital TV
  14. Water and sewerage
  15. Upkeep of gardens and grounds
  16. Access to the Sterling House Cafe and dining room, sun lounge, salon, craft room and cinema room
  17. All inclusive weekly laundry and housekeeping service
  18. Window cleaning
  19. Your own individual post box

Is food included?

Our all-inclusive package includes food, toiletries and essentials. If you wish to have your food cooked in your suite you can or if you enjoy a nice cup of hot chocolate made for you personally within your suite we will assist!


What makes it unique?

Sterling House is a residential care home based on giving the over 65’s a place of their own (steering away from the conventional care home) where they enjoy an exceptional lifestyle yet use assisted person centred health care delivery as and when needed.

This is very much a first of its kind in Norwich and goes way beyond what any other remotely comparable Residential Care providers have to offer have to offer.

This tranquil development within easy reach of the city, includes 17 bespoke residential suites.

Sterling House residents will have their own individual up to date finished to a high standard modern care suite accessible by lift or stairs with its own front door. Each suite is big enough for a single occupancy or a double occupancy and comes with a fitted kitchen, a lounge from a minimum of 37 sq-m and bedroom – big enough for two singles or one double bed which has an en-suite toilet and shower wetroom, each suite is fully furnished and brightly lit with a built in emergency call and access system for peace of mind, however residents will be able to personalise their own space with pictures, photographs and items that are meaningful to them. Each suite has access to WIFI and its own TV if required.

Residents will have access to the Communal areas such as our spacious dining room, sun lounge and TV lounge with its own cinematic experience, dining rooms, lounge and outside spaces are shared with other residents; however you will have continuous access to enjoy the garden whenever you wish.

Sterling House is a modern home as residents will have their own apartment and thus will be quieter with a home-from-home feel when required but with the opportunity to get to know other residents but with the added peace of mind of 24 hour health support from care staff and the community nursing team. If you choose not to take advantage of our landscaped gardens, Sterling House will provide a variety of daily activities and trips supported by activity staff.

Person centred care delivery

Each individual resident will have their own needs dependent on their individualised Health diagnosis or requirements and this will be discussed privately during an initial assessment with you in order to ascertain your requirements prior to your admission and a full assessment completed by our health team in support of any outside professional body involved such as the community nursing team. Along with the Community nursing team support Sterling House will provide round the clock professional care and support for its residents of which dignity and respect will be adhered to at all times.

All delivery of care is carried out observing your privacy within the confinements of your own suite. Thus reducing the claustrophobic feeling that often accompanies care requirements when taking place within the confines of a conventional care home.

During the day, residents can enjoy all there is to offer for a well-earned continued quality of life, with a choice of activities from watching a film in the cinema room, exercise in the garden or a walk locally, creative activity in the crafts room or, simply relaxing in the day room or the courtyard to indulge in a morning coffee on the terrace, or simply enjoying looking out over the beautifully landscaped gardens.


Who’s it for?

Sterling House residents will be typically those from the age of 65 who are fiercely independent and have higher expectations of what they want in life and need additional health support. Residential care homes can offer excellent health benefits. Research from the International Longevity Centre has shown that residents within a residential setting will normally enjoy a more active old age and are healthier than their counterparts elsewhere.

White & Sterling Residential Care at Sterling House offers individuals the perfect mix of tranquillity and peace, privacy and companionship. With a fully qualified registered care manager on-site 24/7, residents can feel safe in the knowledge that they are in a caring environment which follows the fundamental standards as expected by CQC. For more information with regards to how we are governed and the fundamental standards we are monitored by please see the below.

What will the onsite staff team do for me?

Our team is based on site 24 hrs from Monday to Sunday. They are on hand to assist you within your suite with all of your daily living and personal needs such as laundry, domestic duties or even making you a nice cup of tea from the confinements of your own suite, they will also order you taxi’s amongst assisting with your day to day chores. We regularly hold daily activities at Sterling House which is arranged by the staff team. Amongst other professional services they will also coordinate with the freelance hairdresser or barber to come along to the onsite salon to cut your hair and give you a bit of pampering.

Who is the named care Provider of Sterling House?

WHITE & STERLING RESIDENTIAL CARE LTD is Nominated as the Care Provider.


Can I bring my cat or dog with me if I rent?

We understand how important the companionship of a pet can be, and so you are welcome to bring a small to medium sized well-behaved pet to live with you in your apartment; however, this will be subject of an agreed risk assessment and pet contract and at extra cost on the weekly fee.


What damage deposit is required?

The damage deposit is £1,250. This is payable as part of your move in monies with your deposit protected via MyDeposits. A certificate will be issued within the first 30 days of moving in.


What furnishings are included?

Please see our Furnishing Pack for details


Can I take advantage of all the facilities at the development?

Yes, absolutely. Our model is very much based on convenience and enjoyment so you’re most welcome to get the most out of the onsite cafe, dining room, sun lounge, cinema room, craft room, residents TV lounge and stunning landscaped gardens.


Will cost of the package increase?

We realise the importance of planning your finances so the weekly amount will remain fixed throughout an 18 month period fixed from your admission date and then reviewed and should the price of care package be increased you will be notified in good time so we can further discuss options if required.


Is any financial assessment required?

Yes – to ensure this option is right for you and affordable in the longer-term. Norfolk County Council or Age Concern will be able to assist you with financial advice and third party payments.


Can you assist with the move?

Yes, our onsite team will help you to move into your new suite at Sterling House. Staff will complete at an assessment for all of your needs and then arrange for any health or mobility equipment required to be in place prior to your admission date.


What happens if I wish to leave?

You may leave, so long as you give us 28 days notice.


What happens if my financial circumstances change and I can no longer afford to pay the rent (for example if one of a couple passes away)?

It’s important that the decision you make is suitable for your personal and financial circumstances. We want you to enjoy your new home and not have worries over affordability. Your fixed care package is a contractual agreement between you and the provider (White & Sterling). If you do fall behind with your payments, we will contact you to arrange payment, or agree to a payment plan to suit the circumstances. Please visit Norfolk County Council Financial Assessments page for full advice as there are care top up options available through third party payment plans.


Can my family and friends stay at the development?

Unfortunately at this present time your family and friends are not able to stay with you in your home. However we can help arrange local Hotel Accommodation. The Manager will be able to help you arrange Hotel accommodation for your guests. Of course your family can still visit you at Home and dine with you in either the dining room or your apartment, our Chef will arrange for you and your guests to see the menu and if required serve it to you in your apartment.


Can I get out and about easily when I want to?

The development comprises 17 suites. There are three car park spaces (reserved for on-site care staff) and several bicycle spaces which are located on the grounds. Sterling House is a stone’s throw away from a bus stop which has regular buses to and from the city, and the staff team can arrange taxis for residents who wish to travel further and will provide support on visits if required.

Book a personal or virtual viewing

Our in house team are able to show you the show apartment via both virtual and face to face viewings! Arrange a face-to-face private viewing or instead have a viewing through facetime, giving you the same experience as if you were there yourself, with the benefit of still being able to ask the same questions you would when on a face to face viewing!

Virtual 360 Tour